Bates Motel: “Unconscious”
(Episode 3.10)

With the Season Two finale, Bates Motel hinted at the transformation that would occur throughout this season. Last year, we ended with Norman Bates’ knowing smile as he looked directly at the screen—the same one that Anthony Perkins’ Norman gave to the audience in Psycho. But what made that moment so frightening in Psycho was the quick fade, where for a split-second, we see Norman turn into the skeleton of his mother, showing that, no matter how much help Norman might get, and no matter how long his mother has been dead, Norma will still live on within him. With “Unconscious,” we experience that transformation of Norman into a hybrid of himself and his mother and it’s just as haunting as expected.
Norman seems to have had much less screen time in this third season, yet his degrading mental issues have been felt through every character. Norman hasn’t had to interact with as many strange people as he had in past seasons and that’s been detrimental to his health. In the past, he could stay somewhat tethered to reality through new people, but now that he’s home-schooled, his blackouts have increased and his visions of his mother have become quite frequent.
Last season, I said that it seemed like Norman finally became the Norman that we know from Psycho in those final moments of the finale, but Season Three has been inching Norman into that final 10% he needed for that process to be complete. We started this season with him creeping on visitors at the motel. By the middle of the season, he was stashing his mother’s favorite dress away and started believing himself to be his mother. But by the end of “Unconscious,” Norman and the Norma that lives inside of him are now one in the same. The real Norma has disappointed him all season, but this Norma can be whatever Norman wants her or needs her to be. He has always believed that he and his mother to belong together and at the end of the episode, when fake Norma tells Norman not to tell anyone about her/him killing Bradley, Norman responds “I do.” This feels less like a promise of solidarity and more like an unholy marriage of the two sides of Norman’s personality that can only lead to horrible things.
Yet even though this season ends with a hugely important change, “Unconscious” is smart to focus on long-anticipated character moments rather than big set pieces. Last season ended with a drug bust, an impending shootout and a lie-detector test for Norman. This year, we have much more effective face-offs that have been building all season.
Emma finally has an opportunity to get new lungs, but runs away from her father, afraid of all the ways that things could go wrong. When Dylan finds her, the two finally kiss and Emma decides to take a chance with the surgery. These two have grown so much over the past ten episodes, as Dylan has matured into a responsible adult and gotten over petty grudges, while Emma is smart to abandon her doomed relationship with Norman and follow her heart to where it probably should be.