Netflix Unveils Data that Reveals Which Episodes Hooked Audiences
Images via NetflixNetflix has you hooked, and it knows exactly when it grabbed you. The worldwide streaming service has released data that it used to determine when exactly a show converted its audience from a casual viewer into a committed one. Overall, the data suggests similar viewing patterns all over the world. Whether you’re in Argentina or Armenia, most viewers get hooked on shows at roughly the same point and identify with similar story lines.
Netflix found that its more dramatic and plot driven shows tended to commit viewers earlier. Shows like Stranger Things and The Fall hooked viewers in their second episodes. Other shows like Making a Murderer and Prison Break hooked viewers fairly early on as well.
The streaming network defines the episode that converts viewers from casual to committed as “the episode that kept 70% of viewers watching through a first season’s end.” That point varied based on the show, but provides interesting insights on which kind of stories audiences prefer.