It Still Stings: Rubicon’s Cancellation at the Height of Its Intrigue
Photo Courtesy of AMC
Editor’s Note: TV moves on, but we haven’t. In our feature series It Still Stings, we relive emotional TV moments that we just can’t get over. You know the ones, where months, years, or even decades later, it still provokes a reaction? We’re here for you. We rant because we love. Or, once loved. And obviously, when discussing finales in particular, there will be spoilers:
In the summer of 2010, AMC seemed to be unstoppable with its original dramatic programming. Though the network was relatively new to the field, their first two forays in this area—Mad Men and Breaking Bad—were immediate hits with critics and awards associations, even if their ratings were relatively modest.
In theory, AMC’s third original drama, Rubicon, was the logical next step for a network with a stellar track record looking to further branch out. Its premise—charting the proceedings of intelligence agency API and team leader Will Travers (an expertly strung-out James Badge Dale) stumbling onto a conspiracy connecting his mentor’s death to a shadowy organization behind major catastrophes—was firmly rooted in paranoia thrillers like The Conversation and Three Days of the Condor that defined 1970s American cinema. Like its network peers, it took an intelligent and character-driven approach to its premise and the hour-long dramatic format, forgoing shallow thrills in favor of taking its time and centering on the human lives at the center of its twisty narrative.
Yet, none of the qualities comparable to AMC’s prior successes could save Rubicon from a short lifespan and prompt demise. The series’ slow-burn approach to its central conspiracy led to significant drops in viewership after its then-record-setting premiere numbers. Worse yet, it was never quite a consensus critical darling in quite the same way as Mad Men or Breaking Bad, with only a few vocal critics like Emily St. James and Alan Sepinwall championing the show as it truly found its footing around the middle of the season. That praise, unfortunately, couldn’t do much to turn the tide of the show’s niche appeal. Less than a month after its finale, AMC announced Rubicon would not return, sealing its fate like the series’ own four-leaf clover kiss-of-death.
As a devoted fan of Rubicon when it was airing in 2010, I witnessed all sorts of explanations or rationalizations for the show’s brief lifespan: its pace, its low ratings, its gradual escalation in quality and eventfulness. In rewatching the series in full in 2022, however, it becomes clear that Rubicon’s greatest strengths were there from the beginning and only grew stronger the further it progressed; the show as it stands is full of promise never given a proper chance by its network.
Though much of the early criticism of Rubicon was about its pace, the show settled into a compelling mix of its serialized larger plots and smaller episodic conceits relatively quickly. By the fourth episode, new showrunner Henry Bromell—who shifted focus on the series toward the day-to-day operations of API after creator Jason Horwitch left over creative differences—managed to strike an even balance between the micro and the macro of the season in each hour of television. Take, for example, Episode 7, “The Truth Will Out,” which mostly sidelines the season’s overarching plot in favor of a bottle episode lockdown of API, where the main characters’ polygraph tests provide vital insight into who they truly are when pressed in a crisis.
Episodes like this reveal just how much Bromell’s character-focused mindset defined what Rubicon was beyond Horwitch’s initial premise. Where the pilot relegates characters such as the jittery Miles (Dallas Roberts) or new hire Tanya (Lauren Hodges) to bit players, later episodes sketch them into fully-fledged people with their own arcs across the season. Tanya, especially, leaves quite the impression as a woman grappling with the morality and strain of her line of work, and whose story is one of the only completed arcs in that first season. Badge Dale, too, is well worth singling out as the show’s lead, taking great care to slowly erode Will’s composure over the course of the series, and endowing the man at the end a different personality than the one he began the season with altogether.