2023: The Year We Just Let the Grift Happen
From movies like Saltburn to TV shows like You, Succession, and more, everyone saw the con happening and seemed cool with it.

Way back in the paranoid and apprehensive days of the COVID pandemic and early vaccinations, Time magazine dubbed 2021 the “year of the grift.”
That year was full of news stories like the ones about not-actually-Spanish yoga influencer Hilaria Baldwin and former tech star Elizabeth Holmes and her not-actually-doing-anything medical device. Prestige TV had a “hold my beer” moment the following year when hoax-themed based-on-a-true-story miniseries like Apple TV+’s WeCrashed and Netflix’s Inventing Anna ushered in a new wave of “true con” programming about people who were apparently easily susceptible to snake oil stories and promises.
Now, two years after Time’s proclamation, pop culture is awash with stories about grifts that aren’t really grifts because everyone knows they’re happening but still let them happen.
The biggest TV series finale of the year, at least when it comes to prestige TV snobs, was HBO’s Succession. As the name implies, the show is a battle royale of insults and mind fucks over who will (and how they will) take over the media company founded by Brian Cox’s foul-mouthed and tough-loving patriarch, Logan Roy. As predicted by a viral TikTok created by the editor-in-chief of the baby name site Nameberry, the golden ticket went to Tom Wambsgans (Matthew Macfadyen), a self-made outsider who was neither born into this world like Logan’s children nor particularly skilled at anything marketable like Lukas Matsson (Alexander Skarsgard), the tech wiz who brought Tom on to be the puppet to his master.
That those in the Roy inner circle—most of all Tom’s estranged wife and Logan’s daughter Shiv (Sarah Snook)—knew this was going to happen and still let it go through, resulted in a much-debated series finale cliffhanger.
Meanwhile, after four seasons of stalking, imprisoning, murdering, and obsessing over people in Netflix’s You, Penn Badgley’s Joe Goldberg may have finally said hello to the one: Charlotte Ritchie’s Kate Galvin, an aristocrat and alleged do-gooder with a sinister familial past who, if she didn’t know already, has enough private investigators at the ready to find out Joe’s secrets and past, um, hobbies. Joe’s former student, Nadia Faran (Amy-Leigh Hickman), also figured out some of his secrets. However, not only did she not go to authorities, but she ended up taking the fall for him.
Whether either of these women will break their silences and take Joe down remains to be seen; whatever their choice, they are already complicit in letting the game continue, at least so far.
The film Saltburn, writer-director Emerald Fennell’s sour candy of an erotic thriller, is even more blatant in its grift, essentially asking the question “What if audiences knew what was going to happen in Patricia Highsmith’s 1955 thriller novel The Talented Mr. Ripley and sat back and enjoyed the bloody con?”
In Saltburn, Barry Keoghan plays Oliver, a pervish outcast at Oxford who becomes enamored with golden boy Felix (Jacob Elordi). It’s not just Felix himself whom Oli lusts after; it’s also his lifestyle and family, especially their sprawling Downton Abbey-esq mansion. So he systematically plots each person’s demise.
The only family member Oli doesn’t either kill, seduce into taking their own life, or get disinherited is the father, Richard E. Grant’s James Catton. He’s suspicious enough to pay the boy to go away, but really should have acted further. And yet, he didn’t?
The ouroboros moment for this trend may have come this summer, when Curbed reported that the hottest read in the Hamptons was novelist Emma Cline’s The Guest. A seductive story of manipulation and Machiavellianism, the book follows a delusional and selfish sex worker so determined not to give up the good life she found with a wealthy paramour that she spends nearly a week traipsing around his wealthy and secluded beach community and destroying others’ lives. People, mainly staff, could stop her. But that would mean implicating themselves.