Ready for a Brand New Beat: How “Dancing in the Street” Became the Anthem for a Changing America by Mark Kurlansky
Callin’ out around the world

Many a popular song will purposely recall a bygone age or envision a future era—and try to transport listeners there. For the palpable pain of a bloody and turbulent historical period, think of The Band’s classic, “The Night They Drove Old Dixie Down,” which thrusts us back to the Civil War and the depredations visited on the South. For a haunting, unrelentingly grim conception of humanity’s as yet untraversed trajectory, try Zager and Evans’s psychedelic rock hit, “In the Year 2525 (Exordium and Terminus).” Interestingly, both songs came out in 1969, in the midst of social and political ferment in the United States.
Other records from the ’60s and ’70s were not meant to capture a specific past epoch, but do so quite naturally—perhaps unbeknown to their writers and performers. Doesn’t “Spirit in the Sky,” by Norman Greenbaum (who’s white and Jewish), sound as though it were a Negro spiritual—sung by slaves toiling in the sun-baked cotton fields—set to psychedelic rock music? The lyrics—“When I die and they lay me to rest, gonna go to the place that’s the best / When I lay me down to die, goin’ up to the spirit in the sky”—seem almost embarrassingly simple (masters often kept their slaves illiterate), and the message of rewards in the hereafter, while dovetailing with slave-owners’ desire to instill docility in people they intended to exploit for a lifetime, nevertheless recalls slaves’ legendary nurturing of self-resilience.
And then there’s “Midnight Train to Georgia,” immortalized by Gladys Knight and the Pips, who turned it into arguably the greatest soul number of all time. Most of us know it as the shattering tale of a star-struck Georgia man’s planned return home following his failure to realize his dreams in glitzy, pitiless Los Angeles. We hear the story related by his fiercely protective and self-sacrificing woman, who decides to accompany him. The physical journey undertaken by the protagonist, the crushing blow dealt his dreams, and even the irony of Knight’s powerhouse vocals affirming her subordinate role in the relationship combine to demand a deeper historical reading.
That chastened guy waiting forlornly at the L.A. station for the midnight train to Georgia inhabits a self-contained story revolving around his disillusionment and resigned acceptance of personal failure. He also embodies all the black men defeated by the Great Migration (broadly speaking, 1910-1970). Not everyone who left the Jim Crow South for a shot at dignity, economic opportunity, and the fulfillment of their dreams stuck it out in Chicago, Detroit, New York City, Los Angeles, and elsewhere. Many faced the same hardships of racism and unemployment, without the (meager) comforts of home.
Some men made the humiliating decision to cut their losses—“And he even sold his old car” bellows Knight achingly of her beau—and they headed back south. (In the song, Knight memorably decides to accompany her man to Georgia even though she calls L.A. home: “I’d rather live in his world / Than live without him, in mine.”) Intriguingly, Jim Weatherly (who’s white) wrote and performed the song as “Midnight Plane to Houston” before giving it to the aptly named Cissy Houston, who nonetheless changed the title/refrain and the protagonist’s gender for her version, which Gladys Knight and the Pips subsequently forever eclipsed with their own. “Midnight Train to Georgia” was not intended as a dirge in honor of the failed Great Migrants, but that doesn’t make it a less fitting one.
Now…what of those songs that a socially aware public associated with events that occurred after their release, taking advantage of the lyrics’ amenability to adaptation?
Mark Kurlansky (author of nonfiction bestsellers Salt and Cod, as well as the delightfully piquant The Basque History of the World) takes on one such song, the Motown sensation “Dancing in the Street,” by Martha and the Vandellas, in Ready for a Brand New Beat. His heady and edifying book chronicles the unlikely transformation of an innocent—almost frivolous—pop hit into a political protest song, and even a subversive appeal for mass violence, as disaffected African-Americans and their white comrades improbably wedded it to social activism and black civil rights.
The author treads a long and winding route. Though a brief introduction familiarizes readers with the song and Martha Reeves, Kurlansky then drops the subject in favor of a historical account of popular music, race relations and the rise of the Motown record label in Detroit. By the time he has progressed to 1964 and finally delves into the song again, we’ve read half the book. This painstaking approach, governed by a historian’s desire to situate his subject within its proper socio-historical framework, feels unfocused and often taxing, laden as it is with information concerning everything from rock ’n’ roll’s debt to African-American culture to Motown founder Berry Gordy’s upbringing.
The good news? Though reproducing (in his own words) widely covered material about the Civil Rights Movement and crossover music, Kurlansky ensures that by the time he plunges into “Dancing in the Street,” the song is surrounded by the socio-political forces roiling 1960s America. These include voter registration drives for blacks and Freedom Rides defying segregation in the South, black urban discontent in northern cities, Motown records’ increased popularity with white audiences (one of Gordy’s chief goals), and the United States’ growing involvement in the Vietnam conflict.
Penned by William “Mickey” Stevenson, Ivy Jo Hunter, and the up-and-coming Marvin Gaye, “Dancing in the Street” was originally intended for Kim Weston (Stevenson’s then-wife). Instead, it went to Martha Reeves, on the strength of a demo. Motown called in the Vandellas to add backup vocals—Martha and the Vandellas had already notched a few solid hits, including “Heat Wave”—and then the label released the song on July 31, 1964. It rose slowly but steadily on the Billboard Hot 100 Chart, peaking at No. 2 on Oct. 17. In the next few years, as civil rights activists endowed “Dancing” with socio-political meaning, and riots broke out in cities’ black neighborhoods summer after summer, the song registered a far greater (and unexpected) impact.
“Callin’ out around the world: Are you ready for a brand new beat? / Summer’s here and the time is right, for dancin’ in the street.”
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