Jilly Cooper’s Sexy Country Soaps Paved the Way for Modern Romance

Hulu’s Rivals is a juicy soapy drama about feuding aristocrats whose professional and personal lives intertwine as they seek to top one another in all areas of life. The series, which stars a murderer’s row of British talent—David Tenant, Aidan Turner, Alex Hassell, and Katherine Parkinson, to name but a few—is based on the work of the iconic Jilly Cooper, the multi-million selling bestseller c Forget the blockbuster: Cooper had us all reading the bonkbuster!
British writer Sue Limb coined the term “bonkbuster” to describe a specific trend of commercial romances that were popular in the 1970s and ’80s. These books, also bluntly known as “shopping and f**king novels”, were characterized by their stories of glamorous women with glossy lives and the romantic entanglements to match. They blended the ’80s primetime soaps like Dallas and Dynasty with second wave feminist fervor. A bonkbuster needs more than wall-to-wall (or against the wall) sex to qualify for the subgenre. These books need to be exceedingly long (anything below 500 pages is too easy), overwhelmed with characters and plot, and both emotionally earnest and proudly ridiculous. Their narratives often span decades, continents, and generations of messy, rich, and devious families. And yes, everyone involved either has to be extremely wealthy or adjacent to wealth. Sorry, fellow poors. This is a genre for pure fantasy and schadenfreude.
The most famous bonkbuster writer is the late great Jackie Collins, whose delicious doorstops of Hollywood drama and mob scheming made her a worldwide icon and introduced millions of women to the pleasures of non-vanilla missionary sex. But Jilly Cooper is not far behind, and her brand of bonking is uniquely English: the posh thoroughbred horndog. Where Collins and her descendants partied by Malibu pool sides, Cooper made the horse trials of Chipping Norton and the country houses of the landed gentry her playground.
Set in the fictional rural community of Rutshire (get it?), Cooper’s novels promised a deep dive into the privileged world of the British upper classes, a world full of money, power, and triple-barrelled surnames. The primary protagonist is Rupert Campbell-Black, a nefarious seducer of women whose body count is beaten only by his extravagant wealth. Reportedly inspired by Andrew Parker-Bowles, the ex-husband of the current British Queen, Rupert is a merciless seducer who will step on or screw anyone to get to the top. He starts out as an Olympic showjumper and rather old-school brute, but over the course of the series evolves into a mildly tamer gentleman who becomes a government minister.