My Month of Flagships: Rhinegeist Brewery Truth IPA
Photos via Rhinegeist Brewery
This essay is part of a series this month, coinciding with the concept of Flagship February, wherein we intend to revisit the flagship beers of regional craft breweries, reflect on their influence within the beer scene, and assess how those beers fit into the modern beer world. Click here to see all the other entries in the series.
The very nature of this series, which is focused on regional and national flagship beers, tends to imply breweries that have been around for a while. The 2010s, characterized first by rabid growth and then eventually by the slowdown of the craft beer market, showed that very few breweries founded in the past decade will ever likely have the chance to grow to powerful regional or national status, for a variety of reasons—the styles they focus on don’t scale well to mass production, there’s just too much competition, and the regional kingpins are dug in as deeply as they can in their trenches. In fact, of the top 50 craft brewers (via the Brewers Association definition), the most recently available data includes only 3 that were founded in the 2010s: Modern Times Beer, Revolution Brewing (whose Anti-Hero IPA we covered already), and Rhinegeist Brewery.
And the biggest of all of them, by a sizable margin? Cincinnati’s Rhinegeist, which is all the more incredible when you consider that they were actually founded in 2013. This hip Cincy brewery has done something that not a single other company of its generation could manage, now finding itself in the top 30 of the biggest craft breweries by volume. That’s truly unique, and the lion’s share of that growth is thanks to its astoundingly successful flagship IPA, Truth.
It’s no surprise, then, that Rhinegeist is passionate about its flagship—like, really passionate, as the pamphlet I received a few months ago detailing the full history of this particular beer would indicate. Truth has been the key to the sort of meteoric rise across multiple states that almost doesn’t happen anymore in the beer industry, fueling growth numbers that are only more crazy when you look at them in more depth. Consider the fact that in 2014, Rhinegeist was producing just over 10,000 barrels. They quintupled that number within five years, brewing more than 100,000 barrels in 2018. Ask any other brewery owner who started his business in the last decade, and he’ll tell you how impressive those numbers are.
So what is it about Truth, then, that made first Cincy and then all of Ohio and beyond (Rhinegeist is still only in six states) take notice? To look at the recipe, it looks pretty familiar—light malt bill with a little bit of structure, supported by some popular players on the hop front: Amarillo, Citra, Simcoe, Centennial. Was it impeccable balance that built this phenomenon? Or savvy marketing? Or the most likely combination of the two?
Truth actually isn’t a beer I’ve had often in the past, so the only way I’ll be able to make an educated guess is by giving it a taste.