52 Wines in 52 Weeks: F*%&ING MERLOT Wine’s Biggest Fashion Victim
Photo via Openphoto/Michael Jastremski
Paul Giamatti’s performance in Sideways did, in fact, change the California wine industry: The term “the Sideways Effect” is still tossed around in regard to the intense proliferation of Pinot Noir… and the fall of Merlot, a varietal author Rex Pickett reportedly chose to make his protagonist’s bete noir because…it was what his ex liked. Merlot growers saw tanking prices; some pulled their vines out entirely.
There is no non-fad-based reason for this phenomenon. Supple, velvety Merlot has been a mainstay of the Bordeaux region, California and many other places for a long time and not for no reason. The blue-black grape is an ideal foil for the later-ripening and higher-tannin Cabernet Sauvignon and also makes really great, fleshly, curvy, silky varietal wines whose hallmark note tends to be ripe plums. (In Bordeaux it is made in a slightly less ripened and more restrained style that leans more toward strawberries and can have herbaceous or green notes and stronger acidity.) It’s a relative of the Cabernets and also Carmenere and Malbec, and tends to thrive in similar conditions.
Merlot has a sexy, come-hither quality to it; it’s voluptuous and approachable (it’s commonly considered to be a great first red wine because it’s so eminently quaffable, but don’t think for a minute that this means it’s lacking in elegance). Food friends for this wine commonly include red meat (it appreciates steak, or lamb), mushrooms, blue cheese, caramelized onions, duck breast, and anything that’s heavy on Mediterranean herbs.
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