So about a year ago, Stephanie DeMasi launched (pun intended) FlyWine, which puts good vino in cute little one-serving bottles. The current offerings are two reds and one white, each made from California fruit by a different winemaker.
These wines are only available in 100ml bottle format. This is cool for several reasons. The single-serving format is ultra-portable and convenient for places like, oh, say, the movie theater, or a picnic, or the golf course. Or church. Ahem, I mean the beach. It’s a fun alternative to the beleaguered caterer stuck behind a festively draped table pouring stuff at weddings and corporate events. (Writers and publishers take note: this could really put a dent in the anxiety level at the AWP Boof Fair! Just saying.) And yes, it literally passes muster in airport security lines. There’s also not having to commit to a whole bottle of a fine or fine-ish wine (we’ve all uncorked something coquettish and rounded from St. Helena that as it turns out we cannot pour out fast enough. “Good” is a subjective thing in wines at the end of the day. And there is also, for those of us who want a drink, but not five, and maybe live alone or with a teetotaler, the niceness of not watching things slowly turn into vinegar because we cannot drink them fast enough. Or we can drink them fast, but the doctor said not to. Ahem, I mean, oxidizing sucks and no one should have to deal with that. That’s what I was trying to say.
And for the civic-minded, note that each winemaker chooses a charity to receive a portion of FlyWine’s profits.