Monster Meals: Suffering Through $5 Fast Food “Big Box” Lunches

If you’ve been paying attention at all to fast food advertising in the last 8 years, then you know that $5 is a magical number. There’s just something about this price point—it’s been designated in the cultural consciousness as the unofficial “value tipping point.” A $5 meal? That’s reasonable. $6? Get the hell out of here, you robber baron!
If you’re looking for someone to blame, blame Subway. Their “$5 footlong” promotion kicked off in 2008 with no particular fanfare, but unexpectedly blew up to become the biggest promotion in the history of the chain. Even though it was just a sandwich (no drink/chips), it captured some untapped aspect of the fast food market and inspired its own mini-mania. In the years that followed, dozens of other fast food chains have tried to tap into that by creating “extreme value” meals that tip the scales right around the $5 mark. Many of those are so-called “big box” meals.
The goal of any given big box meal seems to be the same—how much food can we, as a brand, afford to give you for roughly $5? How many calories and grams of saturated fat can we send straight to your ass while staying under budget? Brands like Taco Bell or Hardees have turned this into a science of gluttony. Just take an average one offered in the past from Hardees, which contains two double cheeseburgers, fries, an apple turnover and a drink for $5. Nutritional sum totals? 1,650 calories, 91 g of fat, 18.5 g saturated fat, and a whopping 3,110 mg sodium … oh, and that’s assuming you got a DIET Coke for your drink, by the way.
In honor of Paste’s October Monster Issue, then, I can see no more fitting tribute than partaking in as many of these Monster Meals as possible and documenting the results. For each one I consumed, we’ll describe the contents of the meal, the execution of said meal, and answer the all-important question: How much did this meal make me want to die? Let’s get into it.
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