The Summer Box Office is Slipping in 2017
Images via Warner Bros.
For the second year in a row, it’s looking like the early summer box office numbers will be down once again. After Guy Ritchie’s King Arthur: Legend of the Sword came out the gate tripping and falling on its own massive broadsword—and the better-received Alien: Covenant crept in below expectations—this year’s revenue is already down 10 percent compared to last year and 20 percent compared to 2015. While Marvel’s Guardians of the Galaxy Vol. 2 continues to hold strong with exceptional numbers and high-scoring reviews, the rest of the tent-pole blockbuster slate isn’t inspiring much hope.
There’s still time to turn things around, but it’s not looking good. It isn’t hard to see potential problems behind just about every forthcoming movie that isn’t released by Marvel. DC’s Wonder Woman has had reports of reshoots and even had an awkward period where the film was being noticeably under-promoted. Christopher Nolan’s Dunkirk obviously has potential, but will viewers be excited about a PG-13 trip to WWII after the director’s recent stints in exciting science-fiction and comic book films? Pirates of the Caribbean 5 is already starting to get some negative buzz and its unclear if tertiary installments in the Cars and Despicable Me franchises can continue to rake in substantial amounts.
The only unquestionable bright spot so far appears to be Marvel’s exciting Spider-Man reboot in Spider-Man: Homecoming and what, the raunchy, R-rated Baywatch? Maybe the eccentric-looking Baby Driver will sweep viewers away?