Cuban Fury

The key to salsa, that fiery Latin-inspired dance form, is el corazon, heart, at least according to James Griffiths’ big-screen debut, Cuban Fury. By the greatest of coincidences, the same appears to be true for romantic comedy, a genre blend that can pleasantly coast on formula so long as it has its ventricles in the right place. For every trope, cliché, and easy out in which Cuban Fury indulges, it remains cheery, pleasant, unbelievably sweet and endlessly fun; you will likely engage your brain with far more complex and rewarding cinema throughout 2014, but very few of those pictures will be so embarrassingly endearing as Griffiths’.
Cuban Fury’s basic conceit treads the same familiar ground that Will Ferrell and Kevin James have left sinkholes in over the last decade, jamming its star into the world of competitive salsa for laughs. But Nick Frost, unlike Ferrell and James, is infinitely likable, an actor whose entire persona rests heavily on his unfailing decency and amiability. If Cuban Fury boasts its share of comic incredulity over the idea that Frost could last an evening on the dance floor just sticking to the fundamentals, he’s just so damn genial that we almost take those japes personally on his behalf. Rooting for Frost is easy, and that goes a long way toward sustaining Cuban Fury’s palatability.
Frost plays Bruce, a former salsa champion in his youth whose glory days are long behind him. Bruce hasn’t danced in twenty five years, the result of an ill-fated encounter with a gang of bullies on the eve of the most important competition of his career. As we meet him in the present, he’s a self-made loser, working at an office job that brings him little joy and taking respite from life by reaffirming his loneliness every week with his friends (Rory Kinnear and Tim Plester) as they play a few rounds of golf and commiserate over their sexual failings. His life, in short, sucks, until he lays eyes on his new boss, Julia (Rashida Jones) and becomes instantly besotted.
What transpires after their first meeting is a fairly boilerplate slurry of rom-com conventions and the staples of all underdog tales; Bruce determines to cease being the shrub his very name pegs him as, and to win Julia’s affections through the mesmerizing, passionate allure of salsa. You’ve pretty much seen Cuban Fury already, at least if you’ve seen even a single uplifting sports film about losers becoming winners, but Griffiths’ iteration on this genre-blend has pep. If you won’t be wowed with originality or dazzled with bravura craftsmanship, you won’t be bored, either, and there’s a strong chance you’ll be more than reasonably entertained.