Pulling Strings

Pulling Strings is the latest offering of Pantelion Films, a production and distribution house founded in 2010 with the intention of focusing on films that “speak directly to acculturated and Spanish-dominant Hispanics alike,” a formula that proved its potential with this year’s surprise hit Instructions Not Included. Pantelion is a partnered effort of Lionsgate and Grupo Televisa, and its cooperative makeup is reflected in its film selections, each of which offers a varying interpretation of what cross-cultural appeal might look like.
Before this year, Pantelion’s greatest success was the 2012 Adam McKay comedy Casa de Mi Padre, which pivoted on Will Ferrell’s ironic casting as a Mexican rancher. With Instructions Not Included, first-time director and star Eugenio Derbez sketched out a literally delineated picture of a multicultural family (Mexican father, American mother, bilingual daughter), then gleefully hacked it into plot-complicating pieces and shipped it to Los Angeles, dropping his characters into the lap of the American film industry. As of a few weeks ago, his film has eclipsed Guillermo del Toro’s Pan’s Labyrinth as the highest-grossing Spanish-language film ever in the U.S. market.
This time around, Pulling Strings, which has already proven moderately profitable, presents a cosmetically similar premise about a single father with romantic ties to a blonde American who is cast into the heart of Mexico City. Alejandro (played by the self-consciously handsome telenovela star Jaime Camil) is a hard-working, mostly honest mariachi who has gotten in over his head with a couple of unfashionably coiffed loan sharks. Fearing for his daughter Maria’s safety, he attempts to secure a visa so he can send her to live with her grandparents in Arizona. We never learn any details about the grandparents’ living situation or relationship with their granddaughter, but this half-formed idea nevertheless leads Alejandro to the U.S. Embassy, where his request is roundly denied by the pretty and impersonal Rachel (Laura Ramsey). She later ends up attending the same party his band is playing, where she drinks too much, and Alejandro squires her home in a bout of reluctant sympathy.
Sympathy quickly turns into something a little less kind when Alejandro realizes that by withholding her boss’s laptop, which Rachel thinks she’s lost, he might be able to manipulate her into approving his visa request. He leads her on a wild goose chase around the city, trying simultaneously to demonstrate his worthiness, and in the process the two spend enough time together to fall, according to Romantic Comedy Law, deeply in love. Meanwhile, Alejandro’s cheeky best friend, Canicas (Omar Chaparro), helps perpetuate the ruse, occasionally stopping to groom his facial hair, and Rachel’s mother (Stockard Channing) breezes in from the States to belittle her daughter’s lifestyle.