Billy F. Gibbons Gets Back on the Road with Hardware
The history of Texas blues-rock courses through the ZZ Top founder's new record
Photo by Roger Kisby
It’s one the strangest, most disturbing, yet weirdly fortuitous stories in the history of rock and roll. And ZZ Top founder Billy F. Gibbons proudly knows it by heart.
As detailed in the 2008 book by Pope Brock, Charlatan, and the 2016 Sundance Film Festival documentary it inspired, NUTS, it’s the unbelievable tale of John R. Brinkley, a former telegraph operator who fancied himself a glandular specialist, who—in gullible 1920ss and ’30s America—began transplanting goat testicles into humans as a cure-all for 27 ailments, starting with impotence. To popularize his procedure and other various elixirs, he opened his first Kansas radio station, KFKB, in 1923. But after being shut down Stateside in the wake of countless fraud, malpractice and death suits, he cleverly relaunched radio broadcasts in 1932 from his powerful XER Border Blaster base in Mexico, which later morphed into XECR.
In 1942, “Doc” Brinkley would die penniless, after being hounded by determined AMA activist Morris Fishbein, who was constantly trying to enlighten his quack quarry’s deluded, Trump-like following. But not before the man’s one trailblazing had caught on, laying the groundwork for modern media—to pad his daily barrage of ads, Brinkley began adding musicians, offering airtime to nascent folk and country artists who had a few songs to peddle. By the time the Texas-based Gibbons tuned into XECR—along with The Blasters’ Alvin brothers, Dave and Phil, in Downey, California—the focus had shifted from advertising to a truly remarkable and influential cornucopia of talent that inspire the former’s classic early ZZ Top anthem “Heard it on the X” and the latter band’s signature “Border Radio.” The Border Blaster broadcasts were so powerful they couldn’t be ignored by any self-respecting young guitarist who was on the lookout for new sonic input. Pre-internet, kids, believe it or not, radio was quite a big deal.
Those X-gleaned influences, of course, would filter into ZZ Top, the Nudie-suited, Houston blues-rock trio Gibbons, now a still-youthful 71, formed in 1969 with bassist Dusty Hill and drummer Frank Beard. And the Rock and Roll Hall of Famer has always stayed true to those Border Blaster roots, even as his group found mainstream appeal with more streamlined mid-career albums like 1983’s Eliminator and 1985’s Afterburner, and the definitive chart hits “Legs,” “Gimme All Your Lovin’” and “Sharp Dressed Man.” And although his creative path would diverge into fun outlets like an animated appearance on King of the Hill, a recurring on TV drama Bones, and even his own brand of BFG Hot Sauce, Gibbons is still delighted to get down and dirty on his latest solo salvo, Hardware, backed by co-guitarist Austin Hanks and visionary ex-GNR drummer Matt Sorum, who also directs the trio’s videos. Gibbons’ riffs are bone-crunching, his voice still pitbull-snarling on a chant-along “I Was a Highway,” an R&B-blunt “More-More-More,” the slinky “She’s On Fire,” and even “Stackin’ Bones,” when countered by the sweet “Ooh-la-la” chorus of Larkin Poe. But even the man’s take on The Texas Tornados’ once-playful “Hey Baby, Que Paso” sounds downright ominous now, as do his Tom Waits-school spoken-word musings on “Desert High”; “The desert toad takes me for a ride / The Lizard King’s always by my side,” he observes, and it’s an ode to where Hardware was tracked—Joshua Tree—and maybe all things Border Blaster, as well. No goat gland augmentation required.
Paste: So you know the story of John Brinkley, right? And how he started the strange XER radio station that you used to listen to as a kid, the one that ZZ Top praised in “Heard It On the X”?
Billy Gibbons: Old Doc Brinkley? Of course. And you bring up something so inspirational. And I guess it’s fair to say that what was coming across the airwaves, loud as a police call, was all of that craziness on that first powerful Border Blaster radio station. But let’s go back a bit. When commercial radio started coming into play, the United States and Canada conveniently divided up the entire AM wavelength between themselves, leaving nothing for Mexico or Cuba. And shortly thereafter, the establishment of the FCC, the Federal Communications Commission, they put a ceiling of 50,000 watts broadcasting power. Well, when Doc Brinkley got run out of the U.S., he found his way down to Del Rio, Texas, right on the Mexican border, and then he tiptoed down into Mexico and approached the authorities to open up a radio station, but not with 50,000 watts. His suggestion was 500,000 watts. And on a good day, you could hear him broadcasting right on the Mexican border with Texas all the way to the Hawaiian Islands and parts of western Europe. So he was intent on being heard. And—Lord have mercy—being heard he was.
Paste: And so many country artists came through there, Del Rio became known as Hillbilly Hollywood, right?
Gibbons: Very true. And those broadcasts were cut up into 15-minute segments, which meant that a lot of different performers got to establish themselves by broadcasting over Doc Brinkley’s airwaves. And Hillbilly Hollywood it was. In fact, there were some interesting discoveries recently made. Bob Wills and the Texas Playboys made several stops down there in Del Rio, and some of the transcriptions just recently emerged—hopefully, they’ll be released.
Paste: Everybody stopped by his station—Patsy Montana, Red Foley, Gene Autry, the Carter Family.
Gibbons: All of that, and that goes back to the early days. And then on into the ‘60s, when Wolfman Jack took over the late-night spot. And you know the interesting part about XERF? RCA had to go back to the drawing board to create such a powerful transmitter. And the broadcasts were only heard in the evenings. The transmitter got so hot that they had to let it cool down during the daylight hours, and in the evening, when the sun set, that’s when they re-lit the fuse, and I’d say about 6 o’clock in the evening was when the broadcasting cranked up, and they would go until 30 o’clock in the morning. And then they had to let it cool down and then it would start all over again. But you could hear everything from piano lessons— Vic Manners and his Piano Lessons—and then you could get 100 baby chicks for $2. There were soothsayers and all kinds of acts. I even had a short stint as The Reverend Willy G. [He goes into a Wolfman-Jack-gravelly on-air voice.] “Broadcasting over XERF on your radio dial!” I did a 15-minute slot there back in the day. I was about 18, and somebody said, “You know, you ought to go down there. It’s only $75 for a 15-minute set!” And we did it on a dare. And it was interesting. A buddy of mine had learned that there had been a delivery of Chinese slippers, and they were all left feet, so they couldn’t sell ’em. So we bought ’em for a dime on the dollar, and we advertised them as “Thought-Provoking Soul Slippers.” We’d take a rubber stamp and stamp in your favorite Psalm, so with every step you took wearing these Thought Provoking Soul Slippers, you’d get 1,000 prayers. So we were just clowning around. But then the donations started pouring in, and we got scared. But I think it’s fair to say that the real eye-opener there was Wolfman Jack. And if you listen to some of those original air-checks from XERF—I’ve still got a bunch of this stuff on reel-to-reel tape from way back in the day—you can hear it. I’ll have to send you a couple of the Reverend Willie G sessions. [He goes into his gruff broadcasting persona again.] “This is Reverend Wille G, coming to you from XERF down on the silvery banks of the Rio Grande river. Now I know some of you men have been spending money on whiskey and cigars, and some of you ladies have been spending money on cosmetics and nylons. And I know! I know that when the salty seawater … ” Oh, it goes on and on and on …
Paste: Wait a minute! That voice—where have I heard it before? Oh yeah—on your new Hardware single “Desert High,” where your vocals are almost spoken-word.