Hinds Announce Third Album The Prettiest Curse, Share Music Video for Single “Good Bad Times”

Celebrated Madrid-based indie band Hinds announce their third full-length record, The Prettiest Curse, out April 3 via Mom + Pop Records. The band shares the second single and accompanying music video from the forthcoming album, a polished pop-goes-retro song, “Good Bad Times,” which follows their December 2019 single “Riding Solo.”

The band’s previous album, I Don’t Run, stayed true to Hinds’ roots as a lo-fi indie project, which began in 2014 and found its initial acclaim via Soundcloud, eventually culminating in their 2016 debut album Leave Me Alone. With The Prettiest Curse, the band will effectively abandon their DIY leanings and embrace the endless musical possibilities that come with mounting success.

“We have this incredible job, but it’s really transformed the way we live,” says vocalist and guitarist Carlotta Cosials in a statement. “We know we’re not going to stop, so we’ve decided to embrace it—to see this curse as something pretty.”

The music video for “Good Bad Times” does suggest that a nostalgic streak might very well be present on The Prettiest Curse. The music video follows each of the band members as they observe everyday badness—a cat stuck in a tree, a kid having his ice cream slapped out of his hand, an elderly woman’s purse being stolen—as they transform into superheros to swoop in and save the day. The retro appeal of the music video is undeniable, with a distinct filmic quality that elicits a distinct ‘70s aesthetic—but also remains current in who the bad guy is. The major villain in the end turns out to be a Nazi, who the girls mercilessly blast away with their superpowers.

“You know that part in the movies when two people in a relationship are living complete opposite realities?” say Hinds in a statement about “Good Bad Times.” “When one thinks everything is great and the other one is about to drown? ‘Good Bad Times’ is the struggle of communication, time difference, distance. like the two sides of a coin. Two sides close together that can’t be separated, even though they seem to be completely different.”

The Prettiest Curse, while a distinct departure from Hinds’ earlier sound, is a unique expression of the band’s background. The album will for the first time feature Hinds singing in their native Spanish tongue, which will convey emotional realities and anxieties even more aptly.

“If baby Hinds could hear this record, they wouldn’t believe it—it’s so far from where we started,” says vocalist and guitarist Ana Perrote. “It’s the first time we truly enjoyed the process and didn’t ever feel we had something to prove. I’m so proud that we just let ourselves have fun, and never held back from doing what we wanted.”