jj: jj nº 3

Swedish duo loses itself in the ether
jj evokes a world where pop music’s ultimate pursuit is immaculate fluff, and that’s not an insult. Between its burbling timbres and breathy vocals, its feathery production and demure touches, the duo’s first album—confusingly titled jj nº 2 (“nº 1” was a single)—seemed to be set on a warm beach inhabited by day dreamers fanasizing about flitting around foreign continents (the bouncy single “From Africa to Málaga”) over lambent, near-Hawaiian guitars and Peter Gabriel-ish production. It featured an interpolation of Lil Wayne’s “Lollipop” that was every bit as buttery and sugar-powdered as the original songs that hinted at bandmates Elin Katlander and Joakim Benon’s affinitity for early Everything But the Girl. Katlander sounded caring, empathetic and somewhat mystical, but a little blank. Of course, Swedes aren’t the most forthcoming of people (I’m from Minnesota, which counts as research). Hell, no one even knew who these two people were until the beginning of this year; for a while, it was rumored that jj was the anonymous side project of some folks from The Tough Alliance, whose label Sincerely Yours released the duo’s record.