Best of What’s Next: Nick Shoulders
The Arkansas warbler went viral during COVID; now he’s at the forefront of outlaw country’s resurgence, co-running a record label and forging his own canon of thoughtful, rebellious brilliance
Photo by Nick Futch
I’ve been a devotee of country music—in some form or another—for most of my life. I grew up listening to old-school outlaw radio on family trips from the Rust Belt of Ohio down through the heart of West Virginia. My grandfather would whistle along to hits from Willie Nelson and Merle Haggard through the gaps in his dentures, as we took stock of the Appalachian Mountains that boxed us in on deserted highways—in the same bird call he’d use to beckon me back from the edge of his property line when a storm was nearing. When I was 16, before I had my own car, my grandparents gifted me a vinyl copy of Johnny Cash’s At Folsom Prison that they’d had tucked away for at least two generations. Within seconds of hearing Nick Shoulders sing, I knew I’d love his music for a long, long time.
I found out about Shoulders many moons ago, during the throes of COVID, when a buddy of mine DM’d me a YouTube link—saying nothing but “I think you’ll dig this.” On the other side of the code was this video of a guitar player, decked out in pitch-black overalls and sporting a shoulder-length mullet beneath a camo hat, yodeling while perched atop a rock in a wilderness someplace. “Oh, how my poor heart aches for every hollow that I forsake,” he sang, as a pup sat stoically on a rock formation behind him. “Blue cave water and canebrakes forever call me on home to snakes and waterfalls.” Seemingly out of nowhere, the video amassed over a million views (now comfortably over 3-million) and another video featuring Shoulders—where he sang a track called “Rather Low” in the wood-paneled hallway of Tigermen Den, a DIY venue in New Orleans—eclipsed the same milestone not long after. I’m sure you could chalk it up to the pandemic, that folks were at home and on their phones more than ever—that going down a social media rabbit hole could no doubt lead to discovering a musician like Shoulders. Only in an era like this one could a seven-figure view-count arrive in the same place as Burt Oxford’s carving on a rock down in Ghost Holler.
But the stark reality of the matter is that Nick Shoulders is not just a viral anomaly; he’s a bonafide American treasure. He has nearly 60,000 followers on Instagram, plays songs with his teeth on TikTok and even used his newfound acclaim to kickstart his own label (Gar Hole Records, which he co-founded with Kurt DeLashmet, a prominent cassette tape guru) in his hometown of Fayetteville, Arkansas three years ago—and, yet, no one outside of his growing covenant of UnAmericana peers and metalheads-turned-country music oldheads knows who the hell he is. Upon the release of his fourth album today, All Bad, you better believe folks will start remembering his name. If I’ve gotta canvas this whole country to make that assumption a truth, then I’ll be knocking at your door soon.
Despite there being a serious punk ethos to Shoulders’ get-up—even when he is playing a mouthbow while doused in hunting garb, singing Blondie songs or whistling along the edge of a hill in crocs—he grew up a disciple of Southern Baptist gospel and his grandfather, Pat M. Riley, was a warbler himself (and he even recorded a record in the 1980s that Shoulders uploaded to YouTube in full a few years back). He carries a voice that spans the genetic wonders of many generations, and Pat was a self-proclaimed “Dixie-fried Rat Pack member” who passed down a vibrato onto his grandson—one designed for clearing old clapboard church rooms and vaulting over the heads of service-goers before microphones were widespread. According to Shoulders, his grandpa “fancied himself a virtuoso singer.” On All Bad, his voice returns in the shape of a familiar yodel, curling octaves beckoning us to come make a home within its curious, improbable warmth.
After putting out an EP called Lonely Like Me in 2018 and his first full record Okay, Crawdad in 2019, Shoulders was tasked with the odd responsibility of creating at a time when he was at his most popular but couldn’t get his band (who are, aptly, named the Okay Crawdad) together to make a third album. It was the crux of making art back then, when COVID and quarantines were pushing everyone towards consuming more and more of it but the makers themselves couldn’t produce in the ways they’d hoped to. What ended up arising from that period was Home on the Rage in 2021, a scaled-back, quiet detour from the full-bodied sound he’d only just started to perfect two years prior—largely existing the way it does because Shoulders made it (almost completely) by himself, and it now serves a gentle memento of a time that is, at least for now, in the rearview.
“To be able to put out that kind of folk record from within a very specific experience of lockdown, it was really nice to be ablt to fall back on some of that material to have a physical, mental reference of how different and how completely nuts the period was that gave birth to Home on the Rage and that set of songs,” Shoulders says. “We were in such a flurry—and continue to be in such a flurry—it’s nice to remember that ‘Booger County Blues’ was written on a dilapidated porch facing the White River in Madison County [Arkansas] and getting to remember what it was like to have space and time and quiet.”
Songs from Okay, Crawdad like “Rather Low” and “Too Old to Dream” and “Hank’s Checkout Line” had an energy that was birthed through Shoulders taking his DIY, vehicle-dwelling, street corner-playing upbringing to New Orleans and, for the first time in a long while, finding himself sedentary. It contrasted deeply with the home-centric, Arkansas-based ecosystem of Home on the Rage, stripping the fundamentals of being shaped by the road and honing a craft while careening with the bend of a perpetual, touring motion.
“Taking the culture that was based around transients and being footloose and mashing that against being settled in a house in a community with friends and people that you saw all of the time, who came out to these shows,” Shoulders says. “Okay, Crawdad and Lonely Like Me were rooted in the New Orleans dance scene and the general, vehicle-living listlessness that we had to do to support ourselves outside of that. How harsh a reality constant movement is, it’s more akin to the first few records—in that sense that it does have that practiced exposure to it. [All Bad], there is no precedent for it, just like the times we’re living in. The amount of moving and what we have seen and been exposed to and forced to reckon with, it’s definitely put a very particular tinge on the music—in that it couldn’t have existed in the vacuum of living in a shotgun house in Holy Cross.”
All Bad is a return to form for Shoulders and the Okay Crawdad (Grant D’Aubin, Cheech Moosekian and Jack Studer). He’d been writing lightly while on a massive, multi-continent tour—gigging with folks like Sierra Ferrell and The Lostines and sharing festival bills with Big Thief and Lord Huron—and cemented a few new tracks in the live space. But it was when, during a freak, 10-inch snowstorm in Arkansas last winter, that Shoulders got COVID and had to put himself into quarantine. It’d turned into a miniature sequel to 2020 and, with a deadline for making a record staring him down, he demoed the rest of the project on his phone—playing every instrument and writing in, what he calls, a “weird, brain-fog flurry.” Once his tour with Ferrell concluded and he’d road-tested a large chunk of the new material, he and D’Aubin, Moosekian and Studer took to Mashed Potato Studios in New Orleans to make what would become All Bad.
Shoulders considers All Bad to be the true spiritual, full-band successor to Okay, Crawdad. The latter was a snapshot of how he and the band sounded and how they sang at St. Roch Tavern on a Monday night in New Orleans. All Bad is a major reunion that greatly speaks to how mechanically intertwined the music is with their friendship and them being longterm players who have been making music together for six years. When it came to reconvening in a studio space for the first time in four years, Shoulders likens it to being able to ride a bike your whole life. “It felt very intuitive and very much in lockstep with what we wanted to be sounding like and what we wanted to be doing as a band,” he adds. “It was remarkable to have a gap of a year-and-a-half, or more, and then just get stuck in a band together for the first time since and locking back in together like we’d never put it down.” When you make an album with people you love and adore and enjoy the company of, you can feel that in the music—especially if it’s recorded live. And All Bad was recorded live.
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