Apple Had to Buy Back Its Own Old Devices for New Coffee Table Book
Images via Apple
We reported yesterday on Apple’s new coffee table book titled Designed by Apple in California, which consists of pictures of Apple’s products starting with 1998’s iMac and ending with 2015’s iPad Pro. But according to Jony Ive, Chief Design Officer at Apple, when it came time to take the pictures, the company didn’t actually have all those classic gadgets on hand.
Ive, speaking to Wallpaper, explained, “Many of the products that you see, we actually had to go out and purchase [laughs]. It’s a rather shameful admission.” Apparently, Apple doesn’t spend much of its resources on maintaining its own outdated devices. “It’s just not an area that we really invested much time or energy in,” Ives said. “So we started to build an archive of the physical products.” The book apparently inspired the company to start keeping better track of its history.