Although I’ve kept up with my Instagram lingo and the culture surrounding it these past few years (#nofilter…), I don’t really use the platform. I already have enough of a social media presence—Twitter is my public-facing service, Facebook is private—I don’t need a third. If I have pictures to share, it’s usually going on one of those two platforms. Still, as an outsider I had to give Boomerang a try, as there’s a chance it could catch on and I need to be in the know. It..still needs some work.
The concept is so simple, it barely even has an interface. The idea is to point your camera at something moving, press the button, and record that moment. It then plays it back like a GIF—the catch being that it also plays the animation back in reverse to make a neverending loop.
It’s basically an alternative to Apple’s “Live Photos” concept and all the other GIF apps out there. Much to my surprise, you don’t need to sign up for anything to actually use the app. Instead, you’ll have the option to immediately post it to Instagram, Facebook, or the “other” tab that brings up your typical native iOS options like email or SMS. But if you do something like Tweet it, it’ll only play the Boomerang as a video.