This Clever Bicycle Bell Crowdsources Information About Roads and Traffic to Keep Cyclists Safe

Cycling is a rewarding pastime. It gets you fitter while also helping you from A to B in a more environmentally friendly manner. It’s also more dangerous than it should be. Cyclists are some of the most vulnerable on the road, thanks to dangerous junctions, lapses of judgement by other road users and simply not being seen or heard in time.
Shoka Bell is a new gadget that hopes to make the roads safer for the average cyclist. Developed by a team passionate about road safety, Shoka Bell brings the humble cycling bell into the 21st century. It combines a navigation system, with a front light, security alarm and bell, all in a simple device that can be easily mounted onto your handlebars. Via Bluetooth, it’ll guide you to your destination, while also picking the safest route.
The bell offers eight distinctive sounds that are controlled by a joystick. An automatic volume control means it’ll adjust according to how much noise is going around you too, so you won’t overwhelm bystanders. The clever part happens when you hit the bell. Information is immediately shared with the Shoka community, collectively warning them of potentially dangerous routes or junctions on your journey. By crowdsourcing such local information, it should keep you out of harm’s way, such as by diverting you away from a well known bottleneck.
“The original idea was to develop an app for both cars and cyclists which would have acted as an ‘blind spot radar’,” explained the Shoka team. After working on it for 6 months, they realized the idea wasn’t efficient enough. Switching to this new method improved the safety feature’s uptime from 70-80 percent to nearly 100 percent.
A bell can go so far in warning others of an issue, but the best solution is to avoid the problem in the first place.