Talking to people of all age groups, I’ve found that many more people are using tablets to cook rather than good old fashioned recipe books. All Recipes and Food Network’s online presence have been around for a while, but the culture of looking up food online has permeated throughout the lives of just about everyone at this point, and there are thousands of apps to choose from. (Not)Recipes is my latest find, and it gives prospective users a smaller glimpse into the world of food with mixed results.
After the token signup process (which can be done manually or with Facebook), the social network opens. Well, sort of, because the social elements aren’t really visible at first. This is due to two major factors—one, they’re kind of hidden, and two, the service doesn’t really have many users yet as it just launched. As people know the userbase can make or break any platform, so hopefully people start to pile in or there won’t be many recipes to go around.
