Sonos Play:1 and Sonos Playbar

Sonos recently released its newest and smallest wireless speaker to date, the Play:1. This speaker—roughly the size of an oil can—joins the Sonos family at an interesting time and compliments Sonos’ other recent release, the Playbar, very well. In this review, I take a close look at both the Play:1 and the Playbar.
Multi-zone listening is the core competency of Sonos. There are many ways for a user to de-tether audio from their phone, tablet or PC and “beam” it to external speakers/TV— from the long-in-the-tooth Apple AirPlay to more recent Bluetooth approaches to Google’s Chromecast. However, where every one of these technologies fall short is that you can not send one song to one set of speakers, while sending another song to another set of speakers in a different room (zone).
So, if you want to play Lorde in your living room, while playing NPR in the kitchen you can’t do it from the same source using any of the approaches listed above. With a Sonos system, on the other hand, wherever there is a Sonos speaker (or speaker connected to a Sonos ZonePlayer) you can play distinct audio from the same source. For instance, use the Sonos App on your iPhone to—as above—have NPR playing in your kitchen, while Lorde plays in your living room. If you have a Sonos speaker in your bedroom, you can play something completely different there.
It’s not surprising then that for many households with a number of people with different tastes in music, Sonos and the boom-boxed sized Play:5 became the audio solution of choice when it was released in 2009. The Play:5, however, turned out to be overkill (both in terms of power and price) for many. The fact that not only did you need the Play:5 speaker, but also a Sonos bridge to get it up and running meant that the price of entry (~$600) was just too high. Sonos took steps to address this in 2011 when they introduced the Play:3, which is roughly half the size and a hundred dollars cheaper than the Play:5.
Something interesting began to happen at this point. Between the Play:5 and the Play:3 (not to mention the ZonePlayer options that allowed you to hook your existent speakers into the system), a shift in mindset began to take hold. For many, myself included, Sonos became what all great companies must become in the eyes of their users: a platform—something upon which the user can build.
For people who love music (clearly Sonos’ target) the Play:5 and Play:3 were tools with which to hack our in-home music universe. Determining, for instance, the best areas in the house to place the speakers to give the broadest coverage was a “problem” that was delightful to solve. My seven year-old son plays with Legos, I play with Sonos speakers.
The ultimate solution, of course, required more Sonos gear (“If only I had one more Play:3, I could get the music in the kids’ room, while not having to hear it…”). Sonos clearly understood this emergent dynamic of people using their products like audio building blocks. To this end, they introduced the Sub in May 2012. This was the first Sonos product not aimed at attracting new users, but, with a list price of ~$700, and requiring other Sonos components to work, was aimed squarely at the Sonos power users. The Sub addressed the less-than-full-range bass coverage of the Play:3s (the Play:5 bass range is remarkable even without the Sub).
But the Sub soon had an even more logical use when Sonos introduced the Playbar in 2013. I was fortunate to see the Playbar just before it was released, and my very first thought was: “Now I can set up a surround system for my TV by using the Playbar, the Sub, and the Play:3s as surround speakers.” (Remember, Sonos is to a 44 year-old dude as Legos are to a seven year-old.)
Still, even with the pieces coming together, and the logical (in hindsight: 5, 3…1) naming convention, the Play:1 comes as something of a surprise. Its small size, and (relatively) small price of $199, both seem at odds with Sonos’ approach to date…until you realize two things. First, the Play:1s make excellent rear speakers for a surround set up when paired with a Playbar and Sub. Second, and this is related to the first, they are the gateway drugs for the potential Sonos junkie.
This second point becomes all the more likely when you note that Sonos is offering a free Bridge (a required element in order to use any Sonos speakers) with the purchase of a Play:1. Now, for $200—you’re in. My sense is that Sonos understands that most customers are unlikely to stop with a single Play:1. Many users will delight in not only the sound that these small speakers output, but also in the range of possibilities that these speakers represent. That is, many people this Christmas will be getting their first audio Lego under their tree, and will soon be buying more “pieces” to build their masterpiece.
In my testing, the Sonos:1 offers a very fine audio performance as a stand-alone unit; particularly when compared against many of the Bluetooth speakers which are roughly the same size and price. However, when paired as a stereo unit (with all of the Sonos speakers you can wirelessly connect two of them and create a stereo pair), they are remarkable. The bass is fairly astonishing, and the stereo imaging is tight and crisp, and devoid of any artificial trickery that plague so many speakers of this size. That is, what you put in is what you get out.