Gear Geek: The Outdoor Industry Gets Political, Says Goodbye to Salt Lake City

For the outdoor gear industry, the sun has set on Salt Lake City, ending a 20-year love affair with the Utah Capital, host of the biannual Outdoor Retailer show—where all the outdoor and adventure brands you’ve heard of, and legions you haven’t, gather to unveil the latest and greatest outdoor, active and travel products each summer and winter. As of last week, show organizers are looking for new hosts.
This latest move is the culmination of a steady buzz of activity over the last two months, largely in response to Utah’s Governor Gary Herbert. The conservative politician recently signed a resolution to urge Donald Trump to rescind the national monument status that Obama granted the Bears Ears region, a 2,112-square-mile parcel of land dominated by two mesas in the southeastern part of the state. The request promoted Patagonia, Arc’teryx, and a handful of other brands to announce that they were withdrawing from participating in the Outdoor Retailer show to protest Gov. Herbert’s request.
Others in the industry, like PR vet Jen Taylor, who penned an open letter to Patagonia founder Yvon Chouinard and Peter Metcalf, owner of Black Diamond Equipment, suggest that now’s the time not to withdrawal, but to bring the fight to the state itself by attending OR and opening a dialog—in person—with the state.
That approach may be effectively moot now; last week representatives from OR, including Patagonia, REI, The North Face, and the Outdoor Industry Association (OIA), organized a call with Gov. Herbert to ask him to agree to four stipulations (end legal efforts that would facilitate the sale of public lands, end efforts to nullify the Antiquities Act, stop efforts to rescind national monument status, and support other public lands in the state) that would serve to demonstrate that his office was in favor of public land policy. And his lack of commitment to address any of those issues has inspired the OIA to find a new home for OR.
“It is clear that the governor indeed has a different perspective on the protections of public lands from that of our members and the majority of Western state voters, both Republicans and Democrats — that’s bad for our American heritage, and it’s bad for our businesses,” the OIA wrote in a statement. “We are therefore continuing our search for a new home as soon as possible.”