BoJack Horseman: “BoJack Hates the Troops”
(Episode 1.02)

The opening of BoJack Horseman’s second episode places BoJack where we often find animated ne’er-do-wells — a watering hole. Like Homer at Moe’s Tavern, or Peter Griffin at The Drunken Clam, BoJack slouches dolefully, hoping to find a respite in his brew.
But the episode’s melancholy mood wears through quickly. If the premiere episode was dull, the second attempts to atone, by taking the leap from sarcasm to satire. In the span of roughly 30 minutes, BoJack tackles issues like the depravity of reality television, and the dangers of jingoism— an ambitious assignment for a fledgling show about a talking horse.
The episodes shambles about for a few minutes before introducing the real conflict: BoJack’s Chris Hayes moment. What begins as a grocery store confrontation over muffins, quickly explodes into a 24/7 news cycle scandal, with BoJack on the wrong side of a debate about veterans. (“I’m sure a lot of the troops are jerks,” he says in Will Arnett’s gravelly voice.) BoJack consequently finds himself swept up in a media tempest, playing himself on MSNBC—bitter, angry and probably inebriated.
The episode’s arc is funny at times, but largely feels passé. If “Support Our Troops” rhetoric is overused, so too is the “Hate Our Troops” foil. The writers work to position BoJack as a stark voice of reason (“Maybe some of the troops are heroes, but not automatically”), but instead they place him atop a soapbox that’s been trotted out too many times.