For Only $35 Per 6-Pack, You Can Now Buy Bigoted “Ultra Right Beer”

Has there ever been a category of consumer more gleefully eager to be fleeced or taken advantage of than the modern, right-wing, daily Fox News viewer? It’s not just that they can’t wait to trip over themselves in a mad dash to find their wallet every time they’re shilled “patriotic” pillows, or commemorative plates, or poorly struck coins with Donald Trump’s face on them–that would only be garden variety gullibility. It’s the way they race to social media to share with the world how they were conned that really takes this grift to the next level, inspiring other right-wing hucksters to get in on the easy money being made. I can only imagine this is how “Conservative Dad’s Ultra Right Beer” must have been conceived a week or two ago.
Granted, it’s hard to say with total certainty that Ultra Right Beer isn’t simply a clever bit of precisely on-the-nose satire, because if you saw the commercial below with no other context, surely you’d assume it was a piece of sarcastic comedy from a late night TV talk show. All the elements are there–the blindingly white, Steven Crowder-looking pitchman, the wanton destruction of Bud Light cans purchased moments earlier as a form of political protest, the American jingoism leading directly into a sales pitch. It absolutely feels like a joke, but UltraRightBeer.com and its web store certainly appear to be entirely real. As is the $35 price of buying a single six pack online.
So, who is this guy? His name is Seth Weathers, a far-right Twitter troll and grifter whose profile proclaims him as the CEO of “Freedom Speaks Up” and founder of “conservativebody.com”. He says he’s “on a mission to help conservatives unlearn the Gov lies about food, lose weight, & get in shape!” And naturally he’s also selling Ultra Right Beer, as doctors everywhere are known for their agreement that nothing helps one lose weight and get in shape quite like beer. Oh, and he also claimed on Twitter EARLIER THIS MONTH that beer “increases estrogen and decreases testosterone,” so he doesn’t even believe men should be drinking beer in the first place.
Less than two weeks ago, the ULTRA RIGHT BEER guy was on Twitter saying that “beer increases estrogen and decreases testosterone.”
11 days later, he’s selling beer to MAGA idiots. That has got to be one of the fastest grifting operations to ever get off the ground. #beertwitter https://t.co/rAWJuv8c3j
— James Vorel (@JimVorel) April 13, 2023
So why is he now selling Ultra Right Beer, and why is this specific moment ripe for a grifter to do so? Well, it’s all thanks to AB InBev’s attempt to gain some brownie points in the trans community via a partnership with transwoman and Broadway actor Dylan Mulvaney, who documented her transition in a widely viewed TikTok series called “Days of Girlhood.” In celebration of Mulvaney’s 365th “Day of Girlhood,” the Bud Light brand sent her a special, custom can emblazoned with her face, and she was subsequently hired to promote the brand across social media to her millions of followers. In other words, it was pretty standard Big Beer pandering to a segment where it wants to expand its sales.