My Month of Flagships: Victory Brewing Co. Golden Monkey
Photos via Victory Brewing Co.
This essay is part of a series this month, coinciding with the concept of Flagship February, wherein we intend to revisit the flagship beers of regional craft breweries, reflect on their influence within the beer scene, and assess how those beers fit into the modern beer world. Click here to see all the other entries in the series.
There’s no denying that history-laden Belgian beer styles provided the inspiration for countless homebrewers who later became professional brewmasters during the first and second waves of America’s craft beer renaissance. Who knows how many key American breweries were first conceived, or saw their initial planning, over goblets of Belgian dubbel, or tripel, or quad? These beers, which we group loosely into the concept of “abbey ales” thanks to their ties to the monastic Belgian brewing tradition, were among the first genuine “secret handshakes” of the American craft beer world—rare imports that signified a beer geek had found his way to “the good stuff,” of the sort that simply wasn’t found in the U.S. craft beer scene of the 1980s and early 1990s. It wasn’t until the mid-‘90s that the brewing of Belgian beer styles really came stateside, thanks to the likes of Allagash, and Ommegang, and … Victory?
Yep, Victory Brewing Company of Downingtown, Pennsylvania. Today, beer drinkers are perhaps more likely to think of the company for its venerable hoppy ales (they also make some classic German-style lagers), beers such as Headwaters, HopDevil or DirtWolf, but Victory is also the rare American brewery that was built largely via the success of a Belgian-style ale—a tripel, to be precise. We’re talking, of course, about Golden Monkey.
Golden Monkey feels like a case of “right place, right time,” except you can also add “right marketing” as well. Arriving in 1996, it entered a scene where the rank and file craft beer drinkers, and those flocking to the scene for the first time, had never encountered anything like it before. Not only were these spicy, fruity, boozy Belgian ales a mystery to those drinkers in general, but so was the idea of a light-colored beer that packed anything close to the oomph contained in Golden Monkey. It would have been unique in both a flavor sense, and in the fact that its well-hidden 9.5% ABV could quite easily put you on your butt. I can only imagine that a whole lot of incidents in late ‘90s Pennsylvania began with something along the lines of “I don’t get it, I only had three Golden Monkeys.”
That name, in fact, feels critical to the way this beer became a flag-bearer for the style. Unlike so many other breweries, it seems like Victory didn’t necessarily lean into the Belgian or abbey-centric nomenclature or iconography when selling their tripel. “Golden Monkey” projected fun, playful naughtiness, rather than the staid, history-backed names of the classic Belgian abbey ales, such as St. Bernardus, Westmalle or Rochefort. One gets the sense that Victory wanted customers to simply think of that intoxicating nectar they tried last weekend as “Golden Monkey,” regardless of what else they knew about it. There was always time to learn about the history of “Belgian-style tripel” later, after all.
Regardless of the strategy, it worked: Golden Monkey became a runaway success, and one of the strongest beers in terms of ABV that you could consider to be the “flagship” of a top-50 regional craft brewery. And more than 20 years later, that’s still just as atypical today, or perhaps even moreso. I mean really, how many other breweries do you know with widely distributed flagship Belgian tripels? Is there even a comparable beer, in terms of how important Golden Monkey has been to Victory’s bottom line? Note also, the continued success of Sour Monkey, the flagship’s tart sibling.
That’s one of the things I’ve enjoyed about this series: The acknowledgement of flagships that utterly defy the conventional mold for what is typically a brewery’s most popular beer. With that in mind, let’s re-taste some Golden Monkey.