When did coolers become so awesome? When I was a youngster and I wanted to keep a bunch of beer cold, I bought a $4 Styrofoam box. Sure, the ice melted within 12 minutes and the last few beers of my 12 pack were tepid, but it was the ‘90s. Saved by the Bell was the best show on TV and MC Hammer had multiple Billboard hits; Expectations were low.
Fast forward to 2018, and every single aspect of our lives has to be amazing. We won’t put a cup of coffee to our lips that isn’t hand-picked/single origin and roasted to bring out the essence of elderberry. TV shows are better than movies. Cars must run on kudzu and seat 12. We as a people have astonishingly high expectations, so it’s only natural that our coolers have become absolutely fabulous in recent years. You can’t turn around in a store without walking into a $400 roto-molded, “inspired by NASA” box designed to keep beer cold. Are these coolers overpriced? Probably. But they keep beer cold for days and you can’t put a value on cold beer. Literally, it’s impossible. We’ve done the tests. Cold beer is priceless.
The only problem with today’s super coolers, other than being ridiculously expensive, is that they’re heavy. Load them up with ice and beer and that thick, plastic box becomes a part of the landscape. It’s not going anywhere. Enter the RovR RollR cooler, which has all of the bells and whistles of your massive, “keeps ice cold for days” coolers but with the added benefit of wheels. Seriously. Wheels, wrapped in eight-inch, all terrain tires. And there’s a handle too!. It’s genius. Because you can load it with ice and then wheel it around your backyard, or campsite or beach…wherever you want to go. You can stop doing Crossfit now because you no longer have to deadlift 300 pounds to move your cooler. I feel like, finally, we understand why the wheel was invented. It has all led to this.
