Barrell Foundation Bourbon Review
Photos via Barrell Craft Spirits
When it comes to the consumer whiskey market, there are a couple of truisms to note: Cask-strength releases build hype for a brand, but affordable releases help that brand find new customers and move product. Ideally, a single brand can have space for both concepts, though that is easier said than done. A high-value bourbon brand may have a difficult time convincing consumers that its higher-priced offerings are worth the investment, while a heavily premiumized bourbon brand may have a customer base that isn’t interested in “entry level” product. It’s a fine line to walk, but one that Barrell Craft Spirits has deftly zeroed in on with the release of their new Barrell Foundation Bourbon.
Foundation brings a few firsts for the Barrell brand, which is classically known for its cask-strength expressions of bourbon and rye whiskey, like the recent Barrell Bourbon 035 and Barrell Rye 004. This, on the other hand, is the first Barrell product to not be at cask strength, nor does it favor a very high age statement–though this is misleading, and I’ll expound on that momentarily. Foundation is instead proofed down to a still robust 50% ABV (100 proof), carrying a “5 year” age statement, but most importantly an MSRP of $55. That’s a big jump from the standard Barrell batches around $90, and clearly designed to help the brand appeal to a new segment of consumers.
Granted, this was more or less the same aim of the Barrel Craft Spirits company line of Stellum Bourbon products, which likewise carries a $55 MSRP, but still comes in at a cask strength around 115 proof. After tasting Foundation, however, I can see the significantly different flavor profile that is being sought here, and I think it really is a winner.
This is a blend of straight bourbons carrying that five year age statement on the front label, but that’s a pretty big understatement, only reflecting the youngest spirit in a blend that actually contains 7 different bourbons from four states. They are:
Kentucky: 8 years old
Indiana: 5, 6, & 9 years old
Tennessee: 8 years old
Maryland: 5 & 6 years old