Now Die Hard Is 30, Ho-Ho-Ho
The “It’s a Christmas movie” troll act is somehow even older.

Yes, because the studio rejected the Purim draft #DieHardIsAChristmasMovie
— Steven E. de Souza (@StevenEdeSouza) December 24, 2017
“Die Hard is not a Christmas movie.” —Bruce Willis, at his own roast
When it comes to fun but ultimately pointless debates about ’80s movies, the question of whether or not Die Hard is a Christmas movie is right up there with whether or not Deckard is a replicant. (For the record, it is my opinion that it is, in fact, a Christmas movie, but also my opinion that you didn’t come here to read more about why that is.)
People have called it the perfect action movie, simultaneously the beginning of and one of the glorious peaks of Alan Rickman’s villainous Hollywood career, and a reminder that no amount of stealing resources from oil-rich nations we’ve invaded has done a thing to lower gas prices. It is all of those things (and a Christmas movie). It also, strangely, heralded what I think of as the very beginning of the end of the ’roided out ’80s actioner.
The Studio Wrangling that Made Bruce Willis an Action Star

The story surrounding Die Hard’s production is odd in several ways, notably beginning with the fact the thing is based on a book that only partly resembles the film. Roderick Thorp’s 1979 novel Nothing Lasts Forever is a sequel to an earlier novel featuring protagonist Joe Leland, on whom protagonist John McClane was loosely modeled. The differences aren’t worth going into in depth, but what absolutely is worth going into is that because the earlier novel, The Detective was made into a 1968 film starring Frank Sinatra, the part of John McClane had to be offered to Sinatra first per a clause in his contract. Sinatra—then about 73 years old—turned down the part, ensuring we wouldn’t see action films starring senior citizens until Liam Neeson’s late career.
He wasn’t the only one, either. The list of leading men who declined to take their chance on Fox’s actioner is pretty impressive. Schwarzenegger turned down the role to attempt a foray into comedy with Twins (a move that oddly enough turned out to be the smart one, as it beat Die Hard at the box office). Mel Gibson, Harrison Ford, Richard Gere, Clint Eastwood, and more turned the project down. Rumors at the time circulated that the studio was desperate to find somebody to give top billing to, an assertion it’s hard to disprove when you consider they got Willis—at that time a guy who had been in precisely one movie and who was known primarily for his back-and-forth with Cybill Shepherd on Moonlighting—partly by paying him an eye-popping-at-the-time $5 million.
The studio must have worried, and it isn’t too hard to see why. Action movies, back then, meant impossibly ripped macho men like Stallone, Schwarzenegger, Van Damme, or on the low-rent end of the spectrum, Seagal. Though he’s by no means a lightweight, compared to these slabs of Reagan-era man meat, Bruce Willis looks like a palooka. Fortunately for the studio’s bottom line, that was the kind of hero the movie set out to portray. Die Hard ended 1988 as the 9th highest-grossing films behind competition that included Rain Man, Who Framed Roger Rabbit? and yes, Twins.
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