About the Book
About the Author
Consumer behavior is changing at a dazzling pace. Smartphones, social media, new technologies … grabbing someone’s attention has never been more difficult. But there is more. The demands of a younger generation, new privacy regulations, mistrust of the establishment, uncertainty as to whether news is fake or not: all are challenges brands will have to face in order to stand out.
In The Age of Attention, Erik Saelens and Nicoline Spruijt offer a manual to help you go from getting to giving and finally to earning consumer attention. The time has come for marketers to sit down with consumers and get personal. Because if you don’t follow them, they won’t follow you.
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