Stephanie Chandler

The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books

The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books by Stephanie Chandler
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nonfiction Business, Professional
For readers of:Dan Poynter, Joanna Penn, Michael Hyatt, Brian Jud, Seth Godin
Connect with the Author Official Website
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Print Length216 pages
ISBN978-1-935953-54-8
PublisherAuthority Publishing
Publication Date2013
LanguageEnglish
About the Book

After finally getting a book published, many authors findthat the hardest part wasn’t actually writing the book or getting it into print. The biggest challenge lies in marketing the book. Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. The Nonfiction Book Marketing Plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective.

You will learn how to:

· Develop your own unique book marketing plan

· Establish authority in your field for your subject matter

· Build an effective website and leverage the power of blogging

· Reach your audience with Twitter, Facebook, LinkedIn, Google+, Pinterest, and YouTube

· Attract media attention with DIY publicity strategies that generate big exposure

· Boost sales on Amazon with insider tips to help you gain more visibility for your book

· Participate in book awards programs, book signing events, and other offline strategies

· Host ebook giveaways, write for websites, participate in Internet radio shows, and other powerful online marketing tactics

· Break in to professional speaking—for free or for fee

· Leverage your book to generate revenues from consulting, information products, and much more

Each chapter concludes with an interview with a successful nonfiction author, providing even more real-world insight. Written for new and established authors of business, self-help, health and wellness, memoir, how-to, and other nonfiction books, The Nonfiction Book Marketing Plan will help you identify proven tactics that you can begin implementing immediately to reach your audience and sell more books.

About the Author

Stephanie Chandler is the author of several books including The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books and Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business.

Stephanie is also founder and CEO of the Nonfiction Authors Association, a vibrant marketing community for trail-blazing writers, and the Nonfiction Writers Conference, an annual event conducted entirely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine. See also: @bizauthor and @NonfictionAssoc on Twitter and Facebook.com/NonfictionAuthorsAssociation.

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