Aaron Rivera, better known as KIDD (stage name), Born in “Sin City” - Las Vegas, Nevada on July 17, 1996. He is the visionary-creator of HIPSAVVY, a movement/brand that supports creative thought and truth within the hip-hop culture. This is when hip-hop meets knowledge, create what you want to be a part of.
At a young age, KIDDs' father would play a lot of salsa and soul music around the house (Hector Lavoe, Fania All-Stars, Fruko, Jill Scott, Prince, Miles Davis, Herbie Mann, etc.) and was always interested and inspired by the music he heard. KIDD later found hip-hop/soul/jazz music to be another way of expressing his feelings with the lyrics/instruments heard in each song. As he grew older, his passion for music grew with him and so did his talent. He started to DJ around 6-7 years old for local events , later on around 10-12 he started writing songs and showing his friends. Jokes in his family finally passed by once his brother Chris noticed how serious and passionate he was about music. Christmas came and KIDDs’ dad bought him a mic/m-box to start recording, with the money he saved up he bought his own studio equipment along with some help from his older brother. At 12 he started using Pro Tools and taught himself how to record and mix within a few months. Later met a family friend Miguel also known as Fresh Ave. (Vegas Battle Rapper) who actually told KIDD he was good and should rap more which inspired him to become a rapper, Fresh later passed away. KIDD then became popular within his local community and began performing live events for teens along with artist such as Dizzy Wright. Age 13-14 he took on his spiritual walk. KIDD looked to change his views on life and the content of his music and later started making mix tapes for fun.
Summer of 2011, KIDD began to gain somewhat of recognition. Jan. 24, 2012 KIDD dropped a freestyle video that grabbed ALOT of attention from the hip-hop community. KIDD’s musical influences range from music from his musical father to his more current influences of Lupe Fiasco, J Dilla, MF Doom, Madlib, Telepopmusik and Flying Lotus. Taking his influences and adding his personality and creativity, KIDD plans to use music to speak to the youth of the world not by musical sermons but through crafty wordplay, vivid imagery, and challenging music. Lyrically awaking today’s generation from the film that mainstream media has pulled over their eyes, while still embracing his faith and his passion.
In 2013 KIDD picked up a lot of Chicago inspirations and met a lot of local hip hop rappers. KIDD began to get really interested in the underground hip-hop scene and sparked a thought that happened to be “HIPSAVVY”. KIDD wanted to work on a project that he produced the majority of. Being that KIDD only been producing for a year people where a bit weirded with the idea. KIDD released his recent free EP “HIPSAVVY : The Introduction". It quickly became a local favorite, buoyed by boom-bap/jazz/soul-influenced production, personal and emotional lyricism, featuring artist such as (Derek Luh “Fly America”, JGivens “Humble Beast", John Givez, Ruzel, Kiya Lacey and DJ Aktual “Illect Records"). The project was by far KIDDs’ proud body of work and caught the attention of hip-hop listeners of all faiths and lifestyles which was his aim). KIDD wants HIPSAVVY to be his movement/brand/collective. At currently only 18 years old, KIDD posses the talent, vision, and wisdom that many find in much more experienced peers and has something special to bring to the world for years to come.