TV Rewind: Wet Hot American Summer: First Day of Camp Was the Rare Comedy Revival that Earned Its Comeback
(Photo: Netflix)
Platforms like Netflix initially championed themselves on offering us stuff we’d never seen before – at least, nothing with this sharpness, or innovation, or specificity. But they were still as much of a corporation as their network competitors, and like many disruptors, soon the rhetoric of being “cutting edge” fell away to reveal the same programming trends that all networks and studios (who soon launched their own streaming services) were obsessed with: nostalgia.
It’s still weird that Netflix, which didn’t start funding original programming until 2011, would so brazenly fund reboots and follow-ups to properties they had no involvement in, but it makes sense that they became flagbearers of shameless nostalgia bait. They were disruptors, yes, but they still relied on the prestige and value of television created under a traditional system. Comedy was key to Netflix’s reboot strategy—the allure of recapturing warm, happy vibes is fundamental to nostalgia—and over the years, a range of comedy showrunners and producers have trotted out their stable of performers and quips to increasingly muted and confused reception.
Netflix still leads the pack with two revivals of Arrested Development, along with Full House, Gilmore Girls, and recently, That ‘70s Show. Other platforms followed suit with reboots of varying success: Saved by the Bell, Punky Brewster, Frasier, iCarly, Fraggle Rock, and Clone High. Networks cashed in on their older-skewing audience by resurrecting Rosanne (which quickly transitioned into The Conners), Will & Grace, and Night Court—all of which ran for multiple seasons. (None of the above shows are still in production.)
Maybe the eight episode prequel series Wet Hot American Summer: First Day of Camp seems free of this nostalgia-raiding mindset because of how unique its conception and execution feel. When it premiered on Netflix ten years ago, First Day of Camp was, to its devout niche of fans, a long-awaited and necessary return to a indie comedy from 2001, a cult hit which parodied lowbrow summer camp features like Meatballs and Summer Camp, and served as an early launchpad for talent like Amy Poehler, Paul Rudd, Bradley Cooper, and Elizabeth Banks, as well as for co-writers Michael Showalter and David Wain.