Why is Late-Night So Friendly Now?
When Stephen Colbert debuted on The Late Show in early September, he did something rather extraordinary for late-night: he played nice with his rivals. After taking a seat at his new desk, Colbert showed off his new mega-screens, flipping from station to station until he landed on Jimmy Fallon hosting The Tonight Show. Colbert “interrupted” him, the two exchanged pleasantries and that was that. Right from the get-go they showed viewers how different things would be—how different they would be—from what had come before.
Whether on The Tonight Show, The Late Show or even Jimmy Kimmel Live!, things have never seemed friendlier in the late-night arena, so much so that TV critics have already begun decreeing the end of the late-night TV war.
Colbert himself discussed how “boring” a late-night war would be when he appeared on the most recent season of Comedians in Cars Getting Coffee. Host Jerry Seinfeld naturally asked if any sort of feud would arise; Colbert explained how once CBS made the announcement he and Fallon got drinks and spent the night laughing and telling stories. One can hardly imagine David Letterman and Jay Leno exchanging such pleasantries.
But does that air of camaraderie work for a format that has largely been a contest not just for ratings—both in the coveted 18-34 demographic and the most watched categories—but also for supremacy as the more respected host? (Letterman especially seemed to take a certain pride in writing and producing content that didn’t pander to the masses like many accused Leno of doing, according to Bill Carter in The War for Late Night.)
This peace doesn’t just come down to the fact that there’s no actual reason—besides press and ratings—for Kimmel, Colbert and Fallon to be anything other than cordial to one another. The late-night animosity of old was the product of different men with different mindsets in different situations. The new hosts aren’t Carson, Leno or Letterman, and that’s shifted the rivalry from heated to friendly.
Fallon and Colbert don’t share the dramatic history of backstabbing that long colored the programs they now host. The “war” may have reached de facto status when Leno and Letterman helmed their posts, but it didn’t start there. Instead, it was the “king of late night” Johnny Carson who drew first blood. Joan Rivers was a long-time guest and eventually his regular guest host, but when Fox offered her The Late Show Starring Joan Rivers in 1986, Carson completely cut her off over her new program directly competing with his late-night monopoly. She had appeared regularly on The Tonight Show for 20 years, but after Carson blacklisted her was never on again until Jimmy Fallon took over in 2014.
The Tonight Show is an institution, and it ruled the airwaves with almost no serious challengers for decades. Thanks to the importance Carson built up around the show during his tenure, it was the one comedians aspired to host because its name carried cultural weight and power. When Carson retired in 1992, The Tonight Show was basically the only viable late-night game at the prime slot of 11:35 PM. That only fed the heated atmosphere between Leno and Letterman, who each knew what it would mean to host the show. Later Conan O’Brien, too, fell under The Tonight Show’s spell, turning down offers from other networks in hopes of eventually succeeding Leno. Instead, he waited it out for years before inheriting The Tonight Show, only to get the bum’s rush from NBC when the transition didn’t go well.