The Sound(garden) and the Fury of Creative Director Josh Graham
Josh Graham came into the light by exploring the darkness of humanity. His alchemical, occult-ish visuals earned him full membership into prog-metal fortress Neurosis, though he didn’t play a note with the band. He’s helped boost the stage presence of luminaries like Madonna and Jay Z, and for the past four years, he’s been an integral part of Soundgarden’s comeback. His most recent works are the mesmerizing projections for the Seattle group’s tour with Nine Inch Nails, adding a level of menace to already-guttural favorites like “Fell on Black Days.”
Graham and Garden shredder Kim Thayil forged their mutual appreciation in 2009, ultimately bringing the visual artist to the role of Creative Director.
“I think it was at the end of 2009, (Thayil) came and he saw my band play in Seattle,” Graham recalls of that fateful night the legendary guitarist experienced Graham’s passion project, a Storm of Light. “And I had done the artwork for my band and also the band that we were opening for. I did both of the CD packages, and he took them home. And I guess, unbeknownst to any of us, Soundgarden had just gotten back together or were talking about it. And in early 2010 is when I got a call from their manager asking if I would be interested in doing some stuff for them.”
Soundgarden Creative Director Josh Graham
That “stuff” turned out to be the grunge foursome’s monster of a return record, King Animal, which brandished Graham’s nuclear-winter zoological motif. His series of photographic mnemonics of beastly skulls and a marriage of alchemy and Egyptian hieroglyphics populated Soundgarden’s merch, music videos and promotional material.
When it came time to develop visuals for the joint tour with Nine Inch Nails in the summer of 2014, Graham says he was given five or six weeks to compile his signature artwork. He was granted nearly full artistic license within a wide range of media from simple ink-and-paper drawings to time-lapse video— all with a dose of dread and Armageddon-incurring colors.