7 Best Annual Beer Releases
Brewery pilgrimages already dominate most beer-lovers’ travel itineraries, and with craft beer Meccas like Boulder, Denver, Bend, Portland, San Diego, San Fran, and relative new-comers like Ashville, N.C., the destination choices have never been more varied. But the relatively recent trend of crazy-limited annual releases have added a sense of daunting immediacy to beer tourism, one that paradoxically requires months-long preparation and planning just to reach the brewery—to say nothing about getting ahold of the beer itself. You think getting tickets to the Stones is tough? Try scoring a coveted ticket for Dark Lord Day. Among the legions of annual beer releases, there are a select few that justify all the scheming and waiting. Here are seven releases that deserve a place on your calendar.
Three Floyds Dark Lord Russian Imperial Stout
Release: Late April
This annual release drops on Dark Lord Day, a madhouse, one-day festival in Munster, Ind., that’s attracted as many as 5,000 enthusiastic beer-lovers. The event includes live music, food, beer from across the globe, and the chance to buy a bottle of the dastardly, barrel-aged imperial stout made with Intelligensia coffee, Mexican vanilla, and Indian sugar. Coveted “golden tickets” are required for entry, and guests are broken into timed-entry groups to avoid the mad rush. Last year the tickets ran $30 and went on sale in mid-March through the Three Floyds website yes, they sold out fast.
Russian River Pliny the Younger Triple IPA
Release: February 7, 2014
Pliny the Younger may not have been the first ultra-rare seasonal release, but it’s arguably the most well-known. Legions of loyal beer-drinkers queue up outside of the Santa Rosa, Calif., brew pub as much as eight hours before the doors open, ready to plunge their taste buds into a ten-ounce glass of the triple IPA. Customers are limited to three pours, which should be enough of that crazy-hopping, dangerously smooth 10.5% beer. But you could always get back in line. We advise you to dress warm.
Foothills Sexual Chocolate Imperial Stout
Release: February 1, 2014
The iconic ‘70s-influenced beer label alone demands that you seek it out, but this cocoa-infused Imperial stout rallies legions of fans for more than just the retro graphics. The 9.75% brew delivers on its promise of chocolate, partnered with molasses, sweet toffee, and coffee. People line up as much as a day in advance at the Winston-Sale, N.C., brewery. And this year, they’re leveraging the beer’s popularity to raise some coin for charity. Every Monday leading up to the event they’ll auction off one of four spots at the front of the line. Winners also score a bunch of swag and a $50 gift card, which we anticipate will be spent on some Sexual Chocolate.