Heaven Hill Heritage Collection 17-Year Barrel Proof Bourbon
Photos via Heaven Hill
There are a few routes that exist in the bourbon world when it comes to generating instantaneous hype for a new release. One can go the route of novelty, which these days often means eccentric secondary barrel finishes in various styles of fortified wine, beer or alternate spirits. You can re-barrel a bourbon into newly charred barrels, or talk up proprietary toasting technology. You can play around with the mash bill, or bring in a celebrity blender. Or, if you’re one of the big boys of the industry, there’s one last thing that never fails: A big ‘ole age statement, presented at barrel proof.
Enter, Heaven Hill’s newly announced extension of what it has dubbed the “Heritage Collection,” 17-Year Old Barrel Proof Kentucky Straight Bourbon Whiskey. This is the inaugural release of what is intended to be an annual series released in the spring, being a more traditional counterpart to the Parker’s Heritage series (annual fall release), which is focused on experimentation. The Heritage Collection, on the other hand, will presumably fit into this similar mold: Extra-mature whiskey from the classic Heaven Hill bourbon mash bill (78% corn, 10% rye, 12% malted barley), bottled at barrel proof. This particular, 17-year-old release weighs in at 59.1% ABV (118.2 proof).
Of course, given the legal necessity of a bourbon’s age statement reflecting the youngest bourbon in a blend, this particular release is actually significantly older on average. In truth, it is made up from 28% barrels that are 20 years old, 44% from 19-year-old barrels, and 28% from 17-year-old barrels. Mathematically, that puts the average age of the bourbons in this group at a very impressive 18.7 years—very old indeed. According to the distillery, barrels for the release were pulled from warehouses in Deatsville, Glencoe, Schenley and the Heaven Hill main campus.
“Over many years, we have been quietly aging some exquisite whiskeys to be introduced under a new collection within our Heaven Hill Distillery portfolio,” said Max L. Shapira, Heaven Hill President, in a statement. “Of our 1.9 million barrels resting across six rickhouse sites, our master craftspeople have kept watchful eyes on this limited stock of special barrels and we are finally ready to release the first edition.”
With that said, it’s not as if an extra-aged release like this is without a certain level of risk for a distillery like Heaven Hill. A gaudy age statement is, in fact, less of a slam dunk indicator of quality than many novice bourbon geeks would likely assume—in fact, the vast majority of bourbon barrels over the age of 10-12 years tend to decline in quality, becoming overly oak-heavy, tannic or bitter. Only a small percentage tend to continue developing in a positive way past this point, and Heaven Hill is effectively trying to pick and blend those barrels here. Even the company’s existing portfolio points to the fact that this is difficult to do, as the 18-year-old and 23-year-old, limited release Elijah Craig Single Barrel expressions have a tendency to be quite divisive among whiskey geeks. The fact that this first Heritage Collection release is a blend, however, rather than a collection of single barrels, likely implies a greater degree of consistency.