1854 Cycling Builds E-Bikes And Community Outreach One Gear At A Time
Images via 1854 Cycling
Living in poverty is expensive and bad for your health, and people struggling to make ends meet are increasingly and disproportionately affected by climate change. Social entrepreneur Brandale Randolph knows all of this well, not only from growing up in rural Louisiana but as the founder of Project Poverty, he studied poverty, researching its outcomes and effects, trying to find alleviation solutions.
After a career change sparked by the financial crisis of 2008, Randolph took training from his work as a commodities broker to follow his passion: helping people break the cycle of poverty. For eight years, the founder of 1854 Cycling has honed the fine art of pivoting, all while helping underserved communities, including the formerly incarcerated. The company, first launched in 2016, makes tech-laden electric bikes for first responders and is now expanding into motorcycles.
1854 Cycling is named after a pivotal year in Boston history, according to Randolph. A few years after the passage of the Fugitive Slave Act of 1850, a local man named Anthony Burns was found to be a runaway slave from Virginia. In Boston, organizations like the Massachusetts Anti-Slavery Society opposed the law and thwarted many slave-hunters from other states. During Burns’ trial, he was found guilty, leading to a riot as people tried to prevent his recapture. The unrest led the federal government and the National Guard to escort Burns to the docks for return.
Randolph’s focus on serving underrepresented communities has shifted as he moved across the United States. When he lived in Lubbock, Texas, he discovered kids recently emancipated from foster care, the chronically unemployed and folks formerly incarcerated were the most likely to suffer from poverty. When his wife moved to Massachusetts for a teaching job, he ran the same numbers for the city of Framingham and found that another demographic, mothers who had been formerly incarcerated, were the most vulnerable.
“I will always try to help those less fortunate and it bothers me that there are kids with no food or a coat in winter,” he told Paste. “Everything I do is filtered through that passion of breaking that cycle.”
1854 Cycling’s flagship product, the Bowditch, is an e-bike with advanced technology to help law enforcement better serve the public. Named after Henry Ingersoll Bowditch – a Boston-area physician, abolitionist and founder of the Anti-Man Hunting League – the bike is intentionally designed to not appear militaristic or invasive and comes with a special console that allows for better coordination, drone capabilities, and encrypted communication with homeless shelters, health care organizations, and other social service providers.