Tasting: Dr. Pepper FANtastic Chocolate Soda
Photos via Dr. Pepper
As of Sunday morning, Dr. Pepper has unveiled a decadent new flavor for the iconic soft drink, but there’s a bit of a catch. The limited time FANtastic Chocolate flavor will require some hunting by soda aficionados, and will end up only in the hands of Dr. Pepper’s most ardent fans. Luckily, we were able to snag some for the sake of tasting, and I can report that this is truly a unique dessert creation.
Dr. Pepper FANtastic Chocolate is pretty much what it sounds like—a new flavor that combines the red fruitiness and spice inherent in classic Dr. Pepper to combine it with what would seem to be a pretty natural flavor combination in the form of chocolate. The brown-fringed cans are perhaps not the most attractive thing we’ve seen in this industry, but really, how else would they look?
However, as the brand puts it, “the real victory will be securing this ultimate reward.” In order to get FANtastic Chocolate, fans will have to purchase Dr. Pepper products and join a new “Pepper Perks” rewards program. Customers will scan proof of purchase QR codes and earn points, and will then be able to exchange those points for FANtastic Chocolate—a rather shameless method for boosting sales if you ask us, but it’s not as if the brand is trying to hide it. The “Pepper Perks” reward program will also give entrants a chance to win a trip to the upcoming College Football Playoff National Championship. You can find more info on the program here.